Darrell K Malone Consulting was founded by Darrell Malone Jr. with the goal of creating entrepreneurs. A serial entrepreneur himself, Darrell believes that the ability to recognize opportunities, maintain and nurture a personal brand, and create lasting business systems are vital skills for all people to have as we move further into the information age.
Darrell Malone is a cutting edge technologist, software engineer,and changemaker. Co-founder of crypto-currency distributor CoinValut ATM and legal tech innovator The Tubman Project, Darrell has always found himself breaking new ground. Darrell moved to Austin, TX in 2007 as an unknown with nothing to his name. In a few short years, he had become a prominent figure in the startup community by assisting in the development of multiple new software companies. Darrell is a blockchain software engineer who has worked primarily with financial technology. He is currently a lead developer of Factom and the Executive Director of the Tubman Project.
WHAT IS DIGITAL MARKETING
It’s the most common question I hear in my practice; “What is Digital Marketing?” In fact, the answer is surprisingly simple. Digital Marketing is the execution and tracking of internet marketing activities. Your web presence, social media activity, email campaigns and online advertising all play a part in influencing consumer activities and decisions. With skillful application and proper analysis of the results, this field becomes a powerful tool for driving revenue and sales.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc
WHY DIGITAL MARKETING IS IMPORTANT
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, we consolidated views of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. We use this information to create and anticipate consistent, coordinated customer experiences that customers along in the buying cycle.
Social Media Profiles